Toyota Delays Lexus SUV Hybrid Launch
The Daily Auto Insider
August 2004
Toyota is pushing back the launch of the Lexus RX400h, a hybrid version of the popular RX330 crossover SUV, to allow more time for engineers to evaluate the vehicle and to build up inventory to meet expected strong demand, the Wall Street Journal reported.
Part of the reason for the delay is to avoid the acute shortages of the new Prius hybrid which have had some customers waiting as long as six to seven months for delivery. To forestall such situations, Toyota says it is going to build up a deeper inventory of the RX400h.
"Some people, they have to have a car and they can't wait," Bill Ussery, a Toyota spokesman, told the WSJ. "We'd rather have enough inventories out there than having people wait."
The delay will also allow Toyota engineers "more time to thoroughly evaluate the vehicle and make sure all the components are in perfect order," Ussery said.
Toyota said it expects to sell 24,000 RX400h vehicles a year.
Toyota Delays Lexus SUV Hybrid Launch
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Lexus Exceeds 9,000 Pre-Sold Customer Orders for 2006 RX 400
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Lexus Exceeds 9,000 Pre-Sold Customer Orders for 2006 RX 400h Hybrid
September 2004
TORRANCE, Calif. -- Lexus announced today that its dealers have received more than 9,000 pre-sold orders for the 2006 RX 400h luxury gas-electric hybrid SUV through August month-end. The RX 400h provides a powerful new performance dimension to the traditional hybrid advantages of high mileage and low emissions.
"We’ve received significantly more pre-launch orders for the 400h than we’ve had for any vehicle in our entire 15-year history," said Lexus Group Vice President and General Manager, Denny Clements. "Although we’re pleased with the early public response to the 400h, we are mindful of our need to respond to these customers in a timely manner," he added.
Lexus recently announced to dealers that the 400h will arrive in showrooms early next year as a 2006 model. The company said after pre-production prototypes are evaluated later this month, it will announce specific on-sale launch timing for the U.S. and other global markets.
"It’s imperative we provide accurate information to our dealers and their customers regarding the anticipated arrival of these vehicles," said Clements. "We’re already planning ahead with the development of a new retail ordering program, and we’ve started a dedicated customer communication system," he added.
The new customer communication system will correspond directly with wait-list customers on at-least a quarterly basis with updated information about their RX 400h order. The retail ordering system will provide Lexus dealers with the ability to assign a customer name to a specific vehicle prior to its production and then track that vehicle throughout the distribution process. This is a first for Lexus and will provide timely updates on the progress of a customer’s order and their expected vehicle delivery date.
Additionally, Lexus Financial Services will extend lease agreements by as much as 12 months, if necessary, to current Lexus owners who have placed orders for a RX 400h. The plan is designed to accommodate customers who have voiced concern that their Lexus lease might run-out before their RX 400h arrives.
*Source: American International Automobile Dealers
Lexus Exceeds 9,000 Pre-Sold Customer Orders for 2006 RX 400h Hybrid
September 2004
TORRANCE, Calif. -- Lexus announced today that its dealers have received more than 9,000 pre-sold orders for the 2006 RX 400h luxury gas-electric hybrid SUV through August month-end. The RX 400h provides a powerful new performance dimension to the traditional hybrid advantages of high mileage and low emissions.
"We’ve received significantly more pre-launch orders for the 400h than we’ve had for any vehicle in our entire 15-year history," said Lexus Group Vice President and General Manager, Denny Clements. "Although we’re pleased with the early public response to the 400h, we are mindful of our need to respond to these customers in a timely manner," he added.
Lexus recently announced to dealers that the 400h will arrive in showrooms early next year as a 2006 model. The company said after pre-production prototypes are evaluated later this month, it will announce specific on-sale launch timing for the U.S. and other global markets.
"It’s imperative we provide accurate information to our dealers and their customers regarding the anticipated arrival of these vehicles," said Clements. "We’re already planning ahead with the development of a new retail ordering program, and we’ve started a dedicated customer communication system," he added.
The new customer communication system will correspond directly with wait-list customers on at-least a quarterly basis with updated information about their RX 400h order. The retail ordering system will provide Lexus dealers with the ability to assign a customer name to a specific vehicle prior to its production and then track that vehicle throughout the distribution process. This is a first for Lexus and will provide timely updates on the progress of a customer’s order and their expected vehicle delivery date.
Additionally, Lexus Financial Services will extend lease agreements by as much as 12 months, if necessary, to current Lexus owners who have placed orders for a RX 400h. The plan is designed to accommodate customers who have voiced concern that their Lexus lease might run-out before their RX 400h arrives.
*Source: American International Automobile Dealers