Meskipun I setuju di photo Tiida itu ngak gitu ganteng, dan culun (artinya aneh bukan ?), tapi jangan bilang di Jepang, ini mobil di China, yang baru launch di May 2005, laku banget, dan namanya, imagenya bagus, setara dengan Teana yang juga terkenal.
Baca artikel ini :
http://www.jdpa.com/news/releases/press ... ID=2005269
J.D. Power Asia Pacific Reports:
Newly Launched Models are Highly Appealing to New-Vehicle Buyers in China
Manufacturers aggressively trying to differentiate their products in an
increasingly competitive market
SHANGHAI: 26 December 2005 â€â€Chinese consumers today can choose from more than 100 different vehicles, compared to just 12 or so models as recently as in the year 2000. In this increasingly competitive environment, automakers are aggressively seeking to launch new, differentiated products to catch the eye of the Chinese consumer.
According to the J.D. Power Asia Pacific 2005 China Automotive Performance, Execution and Layout (APEAL) StudySM released today, newly launched vehicles are achieving significantly higher customer satisfaction ratings than existing models.
The APEAL Study is a consumer-reported measure of what excites and delights owners about their new vehicle’s performance and design during the first two to six months of ownership.
The industry average APEAL score of 796 (on a 1,000-point scale) reflects a 13-point increase from 2004. The increase is attributed to the steady improvement of all eight vehicle measures examined in the study: engine and transmission; cockpit and instrument panel; ride, handling and braking; heating, ventilation and cooling (HVAC); comfort and convenience; sound system; seats; and vehicle styling/exterior.
Vehicle owners in China are most satisfied with the styling/exterior and cockpit/instrument panel of their new vehicles. Conversely, owners are least satisfied with the comfort/convenience, engine/transmission and seats in their new vehicles.
The study finds that APEAL scores for new models launched in the market are higher by an average of 33 index points when compared to models that have been on the market a year or more. Out of five segments measured, newly launched models rank highest in four: entry midsize, midsize, premium midsize and MPV.
"Competitive intensity has increased dramatically in the past few years, largely driven by the launch of many new appealing models," said John Humphrey, senior vice president and managing director of J.D. Power Asia Pacific China operations. "
To maintain a strong presence in an increasingly crowded market, automakers must be able to show enhanced levels of product differentiation. Greater pricing and quality parity across the industry require that OEMs excel in the ability to integrate the rapidly changing needs of Chinese consumers into the design and performance of their products. In an environment with more choices available to consumers, achieving high levels of product appeal becomes paramount."
The importance of vehicle appeal among Chinese consumers is underscored by the difference seen in levels of brand loyalty and advocacy based on customer ratings of product satisfaction. The study finds that among owners who say they are "delighted" with their vehicle overall (rating it a 10 on a 10-point scale), 36 percent say they "definitely would" repurchase the same brand again. In sharp contrast, repurchase intentions drop to just 5 percent when customers are "indifferent" (rating the vehicle a 6 or 7).
How well a product satisfies customers’ needs impacts not only owner repurchase intentions, but also brand image through increased word-of-mouth recommendations.
Model Results by Segment
The Chevrolet Spark ranks highest in the compact car segment with a score of 789 points. The Spark performs well across all factors and sets a new benchmark for the segment. The Chery QQ (739) and Suzuki Wagon R (726) follow the Spark in the segment rankings, respectively.
The newly launched Nissan Tiida leads the entry midsize car segment with a score of 832â€â€38 points above the segment average. Tiida performs well in six out of the eight measures. The Honda Fit and Volkswagen Polo follow the Tiida in a tie with 822 points each.
The new Peugeot 307 leads the midsize car segment in six out of eight measures with a score of 842 points. The Peugeot 307 is followed in the rankings by the Buick Excelle (833) and Volkswagen Golf (830).
In the highly competitive premium midsize car segment, the new Nissan Teana ranks highest with a score of 854 points. The Teana performs particularly well in seven out of eight categories. The Toyota Camry (845) and Honda Accord (844) follow the Teana, respectively.
The new Honda Odyssey ranks highest in the MPV segment with a score of 835 points. The GL8 (833) and Dongfeng Future (783) follow the Odyssey, respectively.
The 2005 China Automotive Performance, Execution and Layout Study is based on evaluations by 6,514 owners who purchased a new passenger vehicle from January 2005 to July 2005. Owners were interviewed between July and September 2005 in 20 major cities across China.
Meskipun study ini cuman study kepuasan konsumen di China, tapi di website lain, lupa saya, angka penjualan Tiida di China juga tumbuh cepat dan besar.
So meskipun culun, I think I will not dismiss this car too early yet. Bisa saja ini mobil seperti wanita tertentu, di photo ya gitu gitu saja, tapi di real-lifenya, OK !
Jadi penasaran saya, kok di Jepang dan China, yang juga orang Asia, laku banget ini mobil, meskipun di photo biasa biasa saja. Kalau selera orang Eropa, America, mungkin beda, tapi all are Asians in this study.
There is something more than meets the eye in this Tiida, as shown by large numbers of Japanese and Chinese buyers embracing them in large numbers.
Hope to check it out again in July's Motor show, the most likely time for her launch, kalau jadi.
Padahal udah test drive segala 
